Monetization

The State of Live-Service Games in 2025

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a group of people in a city

Launched: March 25, 2025 The live-service game model continues its dominant position in 2025, projected to command a staggering 70% of the global gaming market, which is on track to reach $388.1 billion by 2033 with a Compound Annual Growth Rate (CAGR) of 10.93% from 2025. This prevalence marks a fundamental shift in how games … Read more

Are Battle Passes the New Loot Boxes?

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a treasure chest with gold coins and gems

Launched: March 25, 2025 Are Battle Passes the New Loot Boxes? The landscape of video game monetization has drastically evolved. Once dominated by upfront purchases, the industry shifted towards ongoing revenue models, notably with the rise of loot boxes. While loot boxes, offering randomized rewards, have faced increasing scrutiny, battle passes have become a ubiquitous … Read more